MicroStrategy World 2014 in Barcelona marked a transformation in the company’s product positioning and corporate direction. From re-packaging their offerings to making their product roadmap public, MicroStrategy is looking to bring to market solutions that are easy to deploy and consume.
MicroStrategy’s new packaging and pricing is based on taking the former 21 product offerings and packaging them as 4 products as follows:
- Web: A browser based interface for analytics design and consumption (i.e. reports and dashboards).
- Mobile: An interface for mobile devices to enable analytics and developed apps access on mobile devices.
- Architect: Development and migration tools to manage application development and BI process automation.
- Server: The infrastructure required to support multiple data source connection, scalability, administration, etc. capabilities to support governed data delivery.
Together, these solutions provide an analytics platform that supports a wide variety of uses – from traditional reporting to operational intelligence. In addition, added R integration exists to take into account robust statistical analytics to help support forecasting and predictive modelling. This means that organizations can take advantage of additional calculations and analytics available from outside of MicroStrategy’s product suite.
The overall strategy change in MicroStrategy’s approach to the market complements their overall focus on analytics and how they are hoping to position themselves moving forward. This includes looking at solutions based on how they are delivered – through mobility and cloud availability – to broaden the way organizations store, analyze, and consume data.
In general, analytics capabilities and enhancing what already exists is nothing new. Where MicroStrategy is making inroads is its commitment to self-service access and easier development and deployment so that users can get to the data they need in an easier way. Additionally, MicroStrategy is committed to a governed self-service approach, by leveraging their platform for centralized data storage. The goal being to make sure that business users interacting with self-service independently can trust the reliability of the data they access. Obviously this type of analytics is limited to the data being maintained within MicroStrategy, but can help organizations manage information access to ensure accurate analytics.
Over the past few years, BI vendors have been focusing on mobility as a way to get analytics out to a broader variety of users. MicroStrategy goes one step further with their app development capabilities and a focus on delivery of mobile applications. Consequently, their ease of consumption 0n mobile devices is obvious based on the fact that many customers are merging mobile apps related to customer experience with analytics insights.
Platforms in the cloud are becoming more prevalent as organizations no longer want to have to provision and manage hardware within their organizations. In addition, cloud based solutions can support infrastructure, software, and business application requirements, and in many cases do so in a way that provides quicker time to value. Since MicroStrategy first announced their cloud offerings two years ago, much of their efforts have been spent building out and solidifying their cloud platform. Moving forward, it seems like their preferential deployment model for customers.
Security really falls outside the world of analytics and Usher is a separate product. However, it addresses the challenges that exist in a world that is rife with security breaches and identity theft. Securing the enterprise and making sure that people are who they say they are becomes more important as mobile devices store so much sensitive data.
This time MicroStrategy World was very different than it has been in the past. As mentioned, there is an increased openness regarding communication and sharing product roadmap information. But it’s more than that. There was an admission that in order to compete strongly moving forward, their products need to become more consumable and easier to develop and to maintain. This goes beyond mobile and cloud based platforms, and towards capabilities that enable self-service, broader data blending, and managing. This was obvious with their new packaging and transparent pricing, but also in their Futures session discussing the goals of redesigning product capabilities to enable easier access for both developers and business users.
It will be interesting to see how the new pricing and product strategy will work and whether MicroStrategy will begin to be more competitive with the likes of Qlik and Tableau.